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Zeni Law PLLC Website Redesign & Digital Growth

We redesigned and optimized the Zeni Law PLLC website to create a modern, fast, and user-focused digital experience. The project focused on improving trust, usability, performance, and lead generation while building a strong foundation for ongoing SEO and business growth.

Client

Zeni Law PLLC

Industry

Law Firm

Location

West Virginia, USA

Duration

3 weeks

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- Outcomes

95%

Site performance

90%

Ai search health

2.4×

Company growth

3 weeks

From kickoff to launch

- Before / After

Drag to see the transformation.

After

Before

- The challenge

Where they were when we started.

Zeni Law PLLC’s previous website was outdated, slow, and not effectively converting visitors into potential clients. Although the firm had strong expertise and credibility, the website failed to communicate that professionalism or provide a smooth experience for prospective clients.

- Services

Website Strategy

UI/UX Design

WordPress Development

Analytics & Conversion Tracking

Mobile Optimization

Speed Optimization

Technical SEO

CRM Integration

Mailchimp Integration

Ongoing SEO Support

- Deliverables

Complete website redesign
WordPress & Elementor implementation
Restructured service pages
Responsive layouts for all devices
Lead generation forms
Performance optimization
SEO-ready site architecture
Blog setup
CRM & Mailchimp integration
Google Analytics and conversion tracking setup

- Our approach

How we got there.

User-Centered Strategy

We analyzed how potential clients interact with a law firm's website and redesigned the experience to make information easier to find, improve navigation, and encourage visitors to contact the firm with confidence.

Performance Optimization

We optimized the website for speed, responsiveness, and reliability across all devices, ensuring a fast, seamless experience that improves both user satisfaction and search engine performance.

Trust-Driven Design

The website was redesigned with a clean, modern aesthetic, clear calls-to-action, and credibility-focused elements to reflect the professionalism of the firm and build trust from the first visit.

SEO & Growth Foundation

We implemented an SEO-friendly structure, integrated analytics and CRM tools, and optimized the website for lead generation, creating a scalable foundation for long-term digital growth and marketing success.

- The gallery